We help B2B Service Companies stand out as the Obvious Choice
Imagine a scenario for a moment - you need to hire a high-end service provider like a lawyer or a web developer, for example. You find two options that could do what you need and look them up to learn more. One of the option has a website that's full of long text and the last thing shared to any of their social media accounts was a photo from their company Christmas party 2 years ago.
The second option has a 2-minute video on their homepage with the CEO/Owner welcoming you, introducing themselves, and sharing a bit about what separates them from others in the industry. You look further on their social media and find that they consistently release new material sharing their company insights, experiences, testimonials, industry thoughts/predictions, and the occasional interesting story.
Which of these companies are you going to trust more?
We help you be like the second company.
📊 How can this help?
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
👩🏻 Who's the target audience?
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
📈 How can I properly utilize this video?
Video content is an excellent way to attract more people to your business. What it isn't great at is making a sale directly, generally speaking. Publishing videos to social is about creating value that enables an increase in sales opportunities, not sales themselves. If you are clear on the audience that you're trying to reach, the problem you're solving, and have a process for converting new sales opportunities - then video content is for you.
If you want to plaster a generic, toned-down message to everyone (but everyone is my customer!!!), then I suggest a different strategy. You must be clear on who you're speaking to and why your message matters to them. It's okay to talk about yourself at times, but your prospects need to be able to see themselves in your story. If you make it all about you, you're going to lose.
